Hotjar is a product experience insights platform that helps businesses understand user behavior on their websites and applications. It provides a suite of tools to collect and analyze qualitative and quantitative data, allowing teams to identify pain points, discover opportunities, and make data-driven decisions to improve user experience and conversion rates.

Instead of relying solely on abstract analytics, Hotjar offers a visual and intuitive way to see what users are doing. This includes recording their interactions, mapping their clicks and scrolls, and gathering direct feedback through surveys and polls. This comprehensive approach bridges the gap between knowing *what* happened and understanding *why* it happened.

By uncovering user frustrations, drop-off points, and areas of confusion, businesses can effectively optimize their website design, content, and overall user journey. This leads to increased engagement, higher conversion rates, and ultimately, better business outcomes.