GrowthBook is an open-source feature flagging and experimentation platform designed to empower product teams with the ability to safely roll out new features to specific user segments, monitor their impact, and make informed decisions based on data.

It provides a centralized system for managing feature flags, allowing developers and product managers to toggle features on and off without deploying new code. This enables gradual rollouts, A/B testing, and the ability to quickly revert problematic features, mitigating risk and improving the development lifecycle.

Beyond feature flagging, GrowthBook facilitates robust experimentation by integrating with various analytics tools. This allows teams to design, run, and analyze A/B tests and other experiments to understand user behavior and optimize product features for better engagement and conversion rates.