Gusto is a comprehensive cloud-based platform designed to simplify and automate key aspects of running a small business, particularly those related to human resources, payroll, and employee benefits.

It aims to empower entrepreneurs and small business owners by taking the administrative burden off their shoulders, allowing them to focus on growing their business. Gusto provides a streamlined and user-friendly experience for managing payroll, health insurance, 401(k)s, time tracking, and onboarding, all in one centralized location.

By offering integrated solutions, Gusto helps businesses stay compliant with tax regulations, manage employee data effectively, and provide attractive benefits packages that can help attract and retain talent. It's built for businesses of all sizes, from solopreneurs to growing teams.