Nielsen is a global leader in audience measurement and media insights. We provide a comprehensive understanding of what consumers watch, listen to, and engage with across all platforms.

Our data and analytics help businesses make informed decisions about their content, marketing, and advertising strategies. We empower media companies, advertisers, and content creators with the insights they need to succeed in today's competitive media landscape.

Nielsen's solutions include:

• TV audience measurement: We measure TV viewership across traditional and streaming platforms, providing insights into who is watching what, when, and where.
• Audio audience measurement: We measure audio consumption across radio, podcasts, and streaming services, helping businesses understand how consumers are listening to audio content.
• Digital audience measurement: We measure digital media consumption across websites, apps, and social media platforms, providing insights into how consumers are engaging with online content.
• Media insights: We provide in-depth analysis and insights into media consumption trends, consumer behavior, and advertising effectiveness. Our insights help businesses stay ahead of the curve and make data-driven decisions.