Bridging the Gap: Advanced Eye-Tracking for Remote Research & Collaboration

Screenshot of RealEye Reconnect

Summary

RealEye Reconnect is a powerful online platform designed to enable sophisticated eye-tracking studies and collaborations from a distance. It leverages the power of your webcam to provide insights into user attention, engagement, and behavior without the need for specialized, dedicated eye-tracking hardware. This makes in-depth research accessible and cost-effective for a wide range of applications.

The service aims to democratize eye-tracking technology by offering an easy-to-use, browser-based solution. Researchers, UX designers, marketers, and educators can now gather valuable data on how individuals interact with digital content, advertisements, websites, or educational materials, all while participants are in their natural environment. This remote capability significantly expands the reach and scale of user research.

Beyond data collection, RealEye Reconnect fosters collaboration by allowing multiple stakeholders to access and analyze the results. The platform provides tools for visualization and interpretation, helping teams to quickly understand user behavior patterns and translate them into actionable insights. Whether you're testing a new product interface, evaluating ad effectiveness, or understanding learning engagement, Reconnect offers a seamless way to gain deeper understanding.

Key Features

  • Webcam-based eye-tracking (no special hardware needed)
  • Remote study capabilities
  • Real-time attention mapping and heatmaps
  • Gaze recording and playback
  • Data analysis and visualization tools
  • Participant management and recruitment
  • Integration with various content types (videos, websites, images)
  • Collaborative platform for team access