Trace.so is a powerful user behavior analytics platform designed to help businesses understand how their customers interact with their products and services. It goes beyond traditional analytics by providing granular, session-based insights, allowing you to replay user journeys and pinpoint areas of friction, confusion, or success.

By visualizing user interactions, Trace.so enables teams to quickly identify pain points in the user experience. This allows for targeted improvements, leading to higher conversion rates, increased user engagement, and ultimately, better business outcomes. Whether you're a product manager, UX designer, or marketer, Trace.so offers the clarity needed to make data-driven decisions about your product's evolution.

The platform empowers you to move from educated guesses to concrete understanding. Instead of relying on surveys or feedback forms alone, you can observe real user behavior in action. This direct observation is invaluable for validating assumptions, uncovering usability issues, and optimizing user flows to ensure your product meets and exceeds user expectations.